Client: Ms. Duong
Design: 1990Agency
“Lucky cat”, beckoning with an upright paw, is a symbol of bringing good luck and money to the owner.
Rattle on “lucky cat” is shaped like $ (symbol of money), emphasizing the meaning of attracting money, wealth and sufficiency. The joyful sound of rattle conjures up the sound of money flowing into the owner’s pocket.
“Lucky cat” is directly integrated into the “C” of the brand name “Tiền của bạn” (which means “Your money”). “C” is also an abbreviation of “Coin”, meaning prosperous “money”.
About color: “Lucky cat” is green. It is the color of money (dollars), which is also a symbol of growth, development, and reproduction (as a tree)
